Friday, 8 April 2016

Celebrate this ‘Poila Boishakh’ with Bengalis in traditional and hygienic way with ‘Godrej Lal HIT’

Bengali ‘Paila Boishakh,’or “Pahela Boishakh,” is the first day of the year of the Bengali calendar (Bongabdo). Poila or Pahela means first and Boishakh means the very first month the calendar. It comes in the middle of April mostly on around 14th 15th of April. The day has a great significance socially and also historically. The festival mainly celebrated with great enthusiasm in the southern Asian region of Bangla that is Bangladesh and West Bengal and also among Bengali communities living in the Indian states of Tripura and Assam. As Bengalis can found across the globe, so now a day you can expect the celebration all over.
   It is the occasion to welcome the Bangla New Year with new hope of peace, prosperity and good will. People often make resolutions for the year to come. For that they also used to go various religious places like ‘Daksineswar’ and ‘Kalighat’. Most of us start the day doing puja of Lord Ganesha and Maa Laksmi. Whatever Poila Boishakh,also known as ‘Naba Barso’ is the public festival of Bengalis which involves various cultural and traditional activities with lots of “Pet Pujo” (eating lots of food).
      Usually on this auspicious day most of us take bath early in the morning and dress up with new and traditional clothes. Most of the women and girls wear ‘Lal Par Sada Sari’ means red bordered traditional sari along with a red ‘Tip’ or bindi on forehead. Wearing gold ornaments complete the dressing like a perfect bong. For boys it is traditional ‘Pajama-Panjabi’.
  We Bengalis spend the day visiting relatives, friends, neighbor and going to fair called ‘Mela’ in Bengali or else we invite people to our home and celebrate together .
     Boishakh Mela can be seen in many parts of the region. Traditional handicrafts, cosmetics, agricultural products, toys as well as various kinds of food and sweets are sold at these fairs. The fair also provide ‘Jatra’ and ‘Natak’ means various forms of traditional theatre plays. Though these types of fair can be seen mostly in the town and rural areas and we have comparatively small fairs in urban and sub urban areas where people celebrate in other ways like going to movies and various small getaways. The traditional fair also consists of ‘Baul Gan’, ‘Kabigan’ and ’Folk songs and Dance’. But the celebration really incomplete without Rabindra Sangeet , we welcome the year with famous Rabindra sangeet like ‘Eso he Boishakh eso eso…’, the day also considered as the starting of the month long celebration of Rabindra Jayanti (the 25th Boishakh) the Birthday of Rabindra Nath Tagore.
   Another thing which Bengalis never forget is to buy cloths in ‘Chaitra Sale’ , the last month of the Bengali calendar, is the time when almost all shops sale cloths in heavy discounts and people really enjoys the discounts. The New Year thus starts with wearing new cloths with lots of hopes for the year to come.
  Poila Boishakh also considered as the good day to start a new venture and traders purchase new accounting book called ‘Hal Khata’ for the business.
   So in all the day celebrates with lots of enjoyment and when there is a celebration we Bengalis never forget to prepare mouthwatering dishes. It is called Bengalis can forget everything but food. Preparation of traditional and modern Bong fusion recipes is the integral part of this festival. As a traditional dish which people love to eat are varieties of sweet items along with garam- garam ‘Fulko Luchi’ with “Mangser Jhol’.
           Another traditional dish which people of Opar Bangla like to take is ‘Panta Vat’ means leftover rice soaked in cold water along with garam ‘Mach Bhaja’ or freshly Fried Fish.
      So when there is good food there is unwanted guests J ,they are nothing but cockroaches, ants and bugs. Me like most of Bengalis can welcome a thousand guests but could not be comfortable with a single cockroach or bug into the kitchen. They always make us annoying and scary, they make the kitchen unhygienic. So to keep our kitchen bug and cockroach free we have our silent friend Godrej Lal HIT’, they are our true friend which makes our kitchen what we want to see, a total bug free kitchen.
  If we remember the big old kitchen in our childhood, we must remember there was always a panic for rats and cockroaches and today in our modern kitchen with modular attachments small cockroaches make the place like hell. Thanks toGodrej Lal HIT’ for making our kitchen so clean this helps to keep our food and surrounding hygienic.

   So celebrate this ‘Poila Boisakh’ with Bengalis in traditional and hygienic way with Godrej Lal HIT..

Wish you all a Subho Nabo Barsho.
To know detail about the product you can visit:
And the place for order online Godrej Lal HIT’





Disclaimer – This post is in association with Godrej Lal Hit.

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